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Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia (Purina Petcare Malaysia)
Full-time
Bachelor’s Degree
6+ years of experience
Position Summary
We are looking for a Commercial Development Manager to Develop the Category agenda for all trade channels including E-commerce to support long term Category growth and profitably increase market share based on shopper and customer requirements.
A day in the life of a Commercial Development Manager
Company: Nestlé Malaysia (Purina Petcare Malaysia)
Full-time
Bachelor’s Degree
6+ years of experience
Position Summary
We are looking for a Commercial Development Manager to Develop the Category agenda for all trade channels including E-commerce to support long term Category growth and profitably increase market share based on shopper and customer requirements.
A day in the life of a Commercial Development Manager
- Accountable & Responsible for driving the Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) and develop a commercial activity calendar for the Category.
- Accountable & Responsible for defining strategies and plans that deliver Category/ sub Category growth based on consumer, shopper and customer requirements (including E-commerce)
- Accountable & Responsible for identifying priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
- Accountable and Responsible for developing the in-store vision of success (Perfect Store) for the Category/ subcategory in each channel. Recommends actionable in-store solutions to support in-store vision. Supports its implementation and continuously review the effectiveness of our in-store actions.
- Accountable and Responsible for monitoring promotional trends, initiatives and competitor actions by Category/ subcategory, priority channels and strategic customers. Identify and recommend promotional opportunities.
- Accountable and Responsible for recommending clear promotional guidelines based on shopper understanding and current market knowledge. Ensure promotional investment is properly evaluated.
- Accountable for proposing optimal Total Trade Spent (TTS) budgets for category by channel based on ICP. Ensure all TTS investment is properly reviewed and evaluated.
- Accountable for collaborating with Brand Team in developing an optimum pricing strategy that fulfills shopper and trade/customer expectations.
- Accountable and Responsible for preparing and implementing new product trade launch plan and conducting pre and post evaluation.
- Accountable and Responsible for recommending winning commercial propositions for the category, effectively communicating these to Customer Team and Sales Operation team as appropriate.
- Responsible for ensuring adherence to all company principles and policies.
- Bachelors Graduate with 5+ years’ experience in Trade Marketing and/or Marketing with Sales experience
- Demonstrable record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.
- Strong interpersonal and influencing skills
- Problem-solving attitude, entrepreneurial spirit.
- Analytical, data driven mindset and detail oriented.
- Successfully led a team of direct reports.
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