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Have you ever wondered/ aspired to explore how a strategic ideation campaign is being produced that covers content creation of design & video production, social power amplification and digital media maximisation?
As a brand strategist, this job role is able for you to explore more about it.
- Retrieving precise briefs from the client & communicate to consult client on the right strategy approach
- Daily managing of ongoing projects, ability to multitask and prioritise, organizing on-hand projects
- Ability to translate the brief into measurable campaign/ brand objective
- In-depth research of a brand’s product, consumers insight, category understanding, and competitors’ activities in the market
- Ability to craft Campaign Big Idea/ Comm Idea by exploring different communication angle
- Work closely with the creative/performance team to outline the entire campaign architecture and touchpoints
- Develop Campaign Gantt Chart and project milestones
- Ability to develop Presentation in a good narrative/storytelling format
- Integrating Post Campaign Reports from all the parties, with key learnings, and areas of improvement for upcoming campaigns
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