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Product Marketing Executive

Salary undisclosed

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Job Requirements:-

  • Bachelor's degree/Diploma in Marketing, Business Administration, or related field.
  • Proven experience in product marketing or related roles.
  • Strong understanding of marketing principles and techniques.
  • Excellent written and verbal communication skills (English ,Malay and Mandarin).
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Strong project management and organizational skills.
  • Proficiency in digital marketing tools and platforms.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.

Responsibilities:

  • Market Analysis: Conduct thorough market research to identify trends, competitive landscape, and customer needs. Analyze data to make informed decisions regarding product positioning and targeting.
  • Product Strategy: Develop and execute comprehensive product marketing strategies to drive product awareness, demand generation, and revenue growth. Align strategies with overall business goals.
  • Product Launch: Plan and execute product launches, coordinating cross-functional teams including product development, sales, and marketing. Develop marketing collateral, messaging, and go-to-market plans.
  • Content Creation: Create compelling marketing content such as product presentations, brochures, website content, and sales enablement materials. Ensure consistency in messaging across all channels.
  • Digital Marketing: Utilize digital marketing channels including social media, email marketing, and online advertising to promote products and engage with target audiences.
  • Campaign Management: Develop and manage marketing campaigns to drive product adoption and customer acquisition. Monitor campaign performance and optimize strategies based on results.
  • Customer Engagement: Engage with customers to gather feedback, understand their needs, and communicate product value propositions effectively. Develop customer case studies and testimonials.
  • Sales Enablement: Collaborate with sales teams to develop sales tools, training materials, and product demonstrations. Provide support to sales representatives to effectively communicate product features and benefits.
  • Market Positioning: Define and articulate the unique value proposition of products. Develop positioning statements and differentiation strategies to establish a strong market presence.
  • Performance Analysis: Track and analyze key performance metrics related to product marketing initiatives. Provide regular reports and insights to stakeholders, identifying areas for improvement and optimization.