Senior Marketing Executive

Job Responsibilities

• Develop Marketing Strategies
  • Create and implement comprehensive marketing strategies to promote health, pharma and personal care products.
  • Identify target audiences and devise effective campaigns to reach them
• Campaign Management
  • Plan, Execute and oversee marketing campaigns across various channels including digital, print and social media.
  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Product & Brand Management
  • Collaborate with product development teams to ensure marketing strategies align with product features and benefits
  • Manage product launches, including developing go-to-market strategies and coordinating launch activities.
  • Maintain and ensure consistency of brand image and messaging.
• Market Analysis
  • Conduct market research to identify trends, opportunities, and competitive landscape
  • Analyze consumer behavior and feedback to refine marketing strategies.
• Content Creation
  • Oversee the creation of marketing content such as social media posts, website copy, brochures, etc.
  • Ensure all content is consistent with brand guidelines and regulatory requirements
• Collaboration and Coordination
  • Work closely with sales, product development, and regulatory teams to ensure marketing efforts support overall business objectives.
  • Coordinate with external vendors, agencies, and partners for marketing initiatives.
• Budget Management
  • Develop and manage marketing budgets, ensuring efficient allocation of resources
  • Track expenses and ROI for marketing activities.
• Performance Reporting
  • Prepare regular reports on marketing performance and effectiveness.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or other related field.
• Proven experience as a Marketing Executive or related role in the health and pharma industry.
• Experience in developing and implementing marketing strategies and campaigns.
• Strong knowledge of marketing principles, strategies and best practices are a plus.
• Proficiency in digital marketing tools and platforms (e.g. Google Analytics, SEO, SEM, social media advertising) are a plus.
• Adept communication and interpersonal skills, both written and verbal.
• Project management skills with the ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); knowledge of Adobe Creative Suite is a plus.
• Ability to think creatively and develop innovative marketing strategies.
• Knowledge of product management and the product lifecycle within the health and pharma sector.
• Ability to thrive in a fast-paced, dynamic startup environment.
• Flexibility to adapt to changing priorities and business needs.
• A team player with the ability to collaborate with cross-functional teams.
• Ability to work independently with minimal supervision and take initiative when necessary.
• High level of attention to detail and accuracy in all aspects of work.
• Must be able to work at Shah Alam Seksyen 15