Develop and execute comprehensive digital marketing strategies to increase brand awareness, traffic, and conversion rates.
Manage and monitor all digital channels, including the company website, social media platforms, email marketing, and paid advertising.
Implement social media marketing strategies to grow the audience and engagement, including organic and paid campaigns (e.g., Facebook, Instagram, Google Ads).
Employ growth hacking techniques to optimize marketing funnels, drive virality, and increase user base growth.
Create and manage both offline and online marketing campaigns, ensuring effective integration between digital and traditional channels.
Collaborate with design, content, and sales teams to develop engaging content and promotional materials.
Analyze performance metrics using tools like Google Analytics, social media analytics, and other digital tools to track and improve campaign performance.
Coordinate offline marketing efforts such as event marketing, print ads, and sponsorships, ensuring alignment with overall brand goals.
Work on search engine optimization (SEO) and search engine marketing (SEM) strategies to improve website ranking and visibility.
Manage marketing budgets and optimize spend to maximize return on investment (ROI) for both digital and offline initiatives.
Stay updated with the latest digital marketing trends, algorithm changes, and best practices to keep strategies relevant and effective.
Job Requirements:
Minimum of 2-4 years of experience in digital marketing, with a proven track record in online and offline marketing campaigns.
Strong expertise in social media marketing, including experience with growth hacking strategies and campaign boosting.
Proficient in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
Strong knowledge of SEO, SEM, and PPC best practices.
Excellent written and verbal communication skills, with the ability to create compelling content and campaign materials.
Familiarity with offline marketing channels such as print media, event promotions, and traditional advertising methods.
Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
Ability to manage multiple projects simultaneously and meet deadlines.
Creative mindset with a keen eye for detail and the ability to work independently or in a team environment.
