Global Brand & Marketing Senior Executive/ Assistant Manager

Are you passionate to develop branding & marketing strategies with overall goal of maximizing company profit?Are you capable of managing multiple projects simultaneously and meet deadlines without breaking a sweat? Do you want your work to be seen at international level?

Lastly, are you ready to elevate your position from executor to STRATEGIC THINKER?

If YES to the questions above, we want YOU!

You will report directly into the Senior Manager of Global Brand & Marketing team, working alongside internal business development team and external parties to deliver various activities including marketing collaterals, product literature, content development, branding exercises as well as marketing & promotion campaigns.

Key Responsibilities:

• Strategy Development: Create and implement comprehensive B2B marketing strategies aligned with business objectives.
• Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape, utilizing insights to refine marketing approaches.
• Lead Generation: Design and execute campaigns to generate qualified leads through various channels, including email marketing, content marketing, and trade shows.
• Project Management: Utilise strong project management skills to oversee multiple marketing initiatives simultaneously, ensuring that all projects are completed on time and within budget. This includes defining project scope, setting timelines, coordinating resources, and tracking progress.
• Packaging Expertise: Collaborate with printers and design houses to develop packaging solutions that enhance product visibility and appeal. Ensure that all packaging aligns with branding and marketing strategies.
• Copywriting and Content Creation: Develop compelling copy for various marketing materials, that resonate with target users.
• Performance Analysis: Monitor and analyse marketing campaign performance, using metrics and KPIs to assess effectiveness and make data-driven adjustments.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently to achieve maximum ROI.

Qualifications

• Possessed Diploma/ Degree in Marketing/ Branding/ International Business/ Mass Communication or similar relevant field
• A minimum of 3 years (Senior Brand & Marketing Executive) and a minimum of 5 years (Assistant Brand & Marketing Manager) of experience in B2B marketing or related roles.
• Proven track record in developing and executing successful marketing strategies for B2B products or services.

Key skills

• Creativity: Ability to generate innovative ideas and solutions for marketing initiatives.
• Strategic Thinking: Strong capability to develop and implement effective marketing strategies.
• Communication Skills: Excellent proficiency in English, both written and verbal, for clear and impactful messaging.
• Analytical Skills: Proficient in evaluating marketing campaigns through data analysis and performance metrics.
• Attention to Detail: Meticulous approach to ensure accuracy and quality in all marketing materials.
• Strong project management skills: Experienced in coordinating multiple initiatives and teams.
• Design Skills: Familiarity with design software such as Adobe Illustrator and Photoshop is a plus.
• Self-Motivated: Proactive and driven, with a strong commitment to achieving goals.

Positive Mindset: Open to learning and growth, with a focus on career advancement opportunities