Marketing Executive (Retail)/Offline Marketer

Job Responsibilities:

Marketing - BTL

• Assist in creating , implementation and developing annual marketing plan.
• Managing the relationship with the BTL agencies.
• Planning & supervising the seasonal On Ground Activations & Promotions.
• Manage events including planning and executing Events & Exhibitions.
• Draft and execute specific marketing programs according to above plan.
• Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs.
• Monitoring market activities (competitors).
• Designing and implementing POS materials.
• Responsible for preparing and arranging our projects Launch plans.
• Prepare reports, specifications and creative briefs.

Marketing - ATL

• Managing the relationship with the advertising agencies and vendors.
• Assist in creating , implementation and developing annual marketing plan.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Develop draft advertising text and layouts as part of campaign materials.
• Collaborating with cross-functional teams also with PR agencies, creative agencies, Media planning & buying agencies, digital agencies, and production suppliers to produce effective Marketing Campaigns.
• Handling all Media suppliers, including Outdoor activities, also Media booking agencies according to the Media Plans.
• Responsible for all communication tools with clients (ex: leaflets, posters, flyers, newsletters, brochures, rollups,…) in terms of layout design, data and visuals.
• Monitoring market activities (competitors).
• Participate in drafting Marketing plan & media plans, etc.
• Draft and execute specific marketing programs according to above plan.
• Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs.
• Prepare reports, specifications and creative briefs.

Job Requirements:

• Bachelor's degree in business or related field
• Experience in Media Buying is preferred
• Experience in Offline Marketing and Campaigns
• Excellent knowledge of MS Office
• More than two (2) years of relevant experience in offline marketing planning.
• Have a good sense of vision, text, creativity, and aesthetics.
• Have good communication skills, be able to work and execute tasks independently, and ensure the efficient completion of assigned tasks.
• Willing to work in a fast-paced e-commerce environment and accept high-challenge work styles.