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Objective and Responsibilities
- Responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Manage and expand existing marketing channels such as website, Linkedin, etc.
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Assist and identify opportunities on the expansion of distribution network in the regional countries including 2nd tier cities.
- Liase between DHA & HQ on matter in relation to marketing (including projects)
Skills and Qualifications Required
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Attest years' experience in marketing
- Proven success in developing marketing plans and campaigns, designing interactive applications and networking platform
- Excellent written and verbal communication skills
- Proficiency with online marketing and social media strategy
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation
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