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Digital Marketing Specialist

  • Full Time, onsite
  • Westan Australia Pty Ltd
  • Kuala Lumpur Direct Marketing & CRM (Marketing & Communications) Full time Add expected salary to your profile for insights, Malaysia
Salary undisclosed

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About us

Westan distributes a carefully curated selection of internationally-recognised audiovisual products, covering both commercial and consumer verticals across Australia and New Zealand. Established in 1989, we started as an information technology distributor specialising in computer peripherals before restructuring out of IT and into the audiovisual market in 2008. Now, Westan has offices and specialised sales team across five locations in the ANZ market, with headquarters in Victoria. As well as holding local stock, each warehouse features training and demonstration facilities to educate and assist our customers. Distributing high-quality brands such as Epson, Samsung, Sonos, Klipsch, Onkyo, Pioneer, Naim and Focal in the consumer space and with plans for expansion, we have need of a talented Digital Marketing Specialist to help us grow in a digital market.

Qualifications & experience

  • Formal degree qualification in a relevant field or related discipline
  • Minimum 3 years experience is a similar role
  • Strong understanding of digital marketing including advertisement, data analytics and EDM campaigns
  • Proven ability to manage and create engaging content including experience in working with photography and video mediums
  • Proficiency in using design software (Adobe Illustrator, Photoshop, InDesign, Canva etc)
  • Experience with HubSpot marketing hub or similar cloud-based marketing platform and be proficient in database maintenance
  • Must adept at independently prioritising work tasks and commitments
  • Excellent command of English both written and spoken and be comfortable communicating with internal and external stakeholders
  • Must be confident, self motivated and an effective multi-tasker with ability to address and control multiple requests simultaneously from multiple internal avenues
  • Experience with Office 365 software, including Teams, Excel, PowerPoint and Word

Tasks & responsibilities

  • Manage and coordinate website development, updates and maintenance
  • Respond and resolve Customer online enquiries
  • Assist with planning and executing promotions, campaigns, brand awareness and visibility activities
  • Manage all media activities across social platforms from material creation to scheduling posts
  • Manage and coordinate regular EDM activities from creation, set up and scheduling to analysing data for crm system updates
  • Manage, update and maintain brand price lists and booklets
  • Collect and analyse data for marketing report and sales purposes
  • Designing and maintaining e-commerce platforms
  • Design materials for EDM, posters, advertising, events and merchandising
  • Photography skills as needed and assisting with video editing when required

Benefits

  • Work with internationally-renowned brands and products
  • 5 days' work with work-from-home convenience
  • Work and collaborate with colleagues across Malaysia, Australia and NZ
  • Empathy, Open Communication, Entrepreneurial Spirit and Collaboration are our key company culture aspects