Marketing & Brand Communication
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Objective :
- The Marketing & Brand Communications Officer will develop, manage, and execute marketing strategies aimed at increasing clinic awareness, patient acquisition, and retention.
- This role is also responsible for ensuring consistent brand messaging across all channels, fostering relationships with the community, and enhancing the clinic's public image.
- The ideal candidate will be skilled in digital marketing, content creation, public relations, and branding initiatives.
Responsibilities :
1) Marketing Strategy Development
- Plan and implement marketing campaigns to promote the clinic’s services and special programs.
- Develop digital marketing strategies, including social media, email marketing, SEO, and Google Ads, aimed at driving patient acquisition and retention.
- Identify target audiences and create tailored marketing plans for specific demographics.
2) Brand Communications
- Ensure consistent and compelling brand messaging across all marketing materials, including social media, websites, brochures, and advertisements.
- Develop internal and external communications strategies to promote brand identity and awareness.
- Act as the brand ambassador, ensuring that all communications align with the clinic’s values and mission.
3) Content Creation & Management
- Create and oversee content for all marketing channels, including social media posts, blogs, videos, newsletters, and website updates.
- Collaborate with the clinic team to develop promotional materials, brochures, posters, and patient education materials using tools like Canva or Adobe Suite.
4) Community Engagement & Public Relations
- Build and maintain relationships with community organizations, local businesses, and media outlets to enhance the clinic’s presence.
- Organize and promote health talks, community events, and collaborations with external partners.
- Handle public relations efforts, including media outreach, press releases, and crisis communications if necessary.
5) Performance Monitoring & Reporting
- Track, analyze, and report on the effectiveness of marketing campaigns and communications strategies, providing insights and recommendations for improvement.
- Monitor website traffic, social media engagement, and patient inquiries, and assess the return on investment (ROI) of various marketing efforts.
- Prepare weekly, monthly, and quarterly reports on marketing performance for management.
6) Patient Experience & Engagement
- Develop strategies to improve patient engagement and experience, including loyalty programs, surveys, and feedback initiatives.
- Use patient feedback and reviews to improve communication efforts and address any concerns.
- Work with clinic staff to create a welcoming atmosphere that aligns with brand messaging.
7) Digital Marketing & Analytics
- Manage the clinic’s social media accounts (e.g., Facebook, Instagram) and develop content to grow the clinic’s online presence.
- Utilize Google Analytics, SEO tools, and social media analytics to measure the success of marketing campaigns and optimize future strategies.
- Stay up-to-date with industry trends and emerging digital marketing technologies to ensure the clinic’s marketing is cutting-edge.
Competencies :
A) Creative Thinking: Able to develop innovative marketing campaigns and brand communication strategies.
B) Attention to Detail: Ensures accuracy in all communications, maintaining a high level of professionalism.
C) Collaboration: Works closely with clinic teams, external partners, and community organizations to promote the clinic.
D) Adaptability: Flexible in a fast-paced environment, able to pivot strategies when necessary.
E) Customer-Centric Mindset: Focuses on improving patient experience through marketing and communication efforts.
Job Type: Full-time
Pay: RM2,500.00 - RM3,500.00 per month
Benefits:
- Maternity leave
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- Overtime pay
- Performance bonus
Application Question(s):
- Can you manage a website & have skills in doing SEO/Digital Marketing?
Experience:
- Marketing: 1 year (Required)
Language:
- English (Required)