Executive, Marketing & Public Relations

Job Overview:

• Responsible for developing and executing marketing strategies, managing public relations efforts, monitoring media coverage, and ensuring successful event publicity.
• Also involves overseeing social media management, content creation and CSR initiatives.
• Additional roles include effective management of pushcarts and overseeing the customer service personnel in the mall.

Job Responsibilities:

1. Public Relations & Media Monitoring:

• Develop and maintain relationships with local and national media outlets.
• Draft press releases, media kits, and other PR materials.
• Monitor media coverage and report on the mall's public perception.
• Address and manage any PR crises promptly and effectively.

2. Event Publicity:

• Plan and execute publicity strategies for mall events and promotions.
• Coordinate with event organizers and vendors to ensure seamless execution.
• Engage with local influencers and media to amplify event visibility.

3. CSR Initiatives:

• Plan and implement Corporate Social Responsibility (CSR) programs aligned with the mall’s values and community needs.
• Coordinate with local authorities, non-profits and community groups for partnerships.
• Promote CSR activities through various communication channels.

4. Social Media Management & Content Development:

• Manage the mall’s social media platforms (Facebook, Instagram, etc.).
• Develop engaging content (written, visual, and video) to promote the mall's offerings and events.
• Monitor social media trends and adjust strategies accordingly.
• Engage with followers and respond to inquiries or comments promptly.

5. Pushcart Management:

• Oversee the allocation, setup, and management of pushcarts within the mall.
• Work with vendors to ensure a diverse and appealing range of products.
• Monitor pushcart performance and assist in vendor relations.

6. Customer Service Oversight:

• Ensure a high standard of customer service is maintained throughout the mall.
• Train and support customer service staff.
• Handle escalated customer complaints and feedback efficiently.

7. Advertising & Promotions:

• Collaborate with retailers within the mall to promote their offers and events.
• Manage promotional partnerships and sponsorships to enhance mall visibility.

8. Stakeholder Management:

• Liaise with tenants, partners, and vendors to coordinate joint marketing efforts.
• Maintain strong relationships with key stakeholders to foster collaboration and support.

Key Accountabilities:

1. Brand Management:

• Ensure that all marketing and communication efforts align with the mall's brand identity.
• Develop and maintain brand guidelines for consistency across all platforms and communications.

2. Market Research & Analysis:

• Conduct regular market research to understand customer preferences and emerging trends.
• Analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
• Monitor competitor activities and industry trends to inform marketing strategies.

3. Budget Management:

• Develop and manage the marketing and PR budget, ensuring all activities are cost-effective.

4. Crisis Management:

• Develop crisis communication plans and be prepared to act swiftly in case of emergencies or negative incidents.
• Coordinate with security and operations teams to manage communication during crises.

Fresh Graduate are encouraged to apply.

Job Type: Contract
Contract length: 22 months

Benefits:

• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Schedule:

• Monday to Friday