Marketing Manager

• Build and enhance the brand Image of the organization. Position Babyshop and Max Fashion in the appropriate target group. Have good business relationships with agencies and vendors at the corporate level for efficient execution of branding exercises.

• Ensure constant monitoring, evaluation and improvement of all branding and corporate affairs processes and systems across all areas of operations. Align the concept and territory branding with corporate branding guidelines laid down by the corporate marketing team.

• Consolidate media and advertising requirements of individual businesses to develop a centralized media buying plan for the Group and negotiate with external partners on professional fees, rentals for ad spaces etc.

• Evaluate and identify vendors, media, advertising agencies/ channels/ partners for developing long-term relationships on behalf of individual businesses and the Group as an entity, for rendering specific services.

• Monitor and review all marketing and advertising consultants and agencies used by the Retail Group and ensure that they perform effectively. Plan and implement the utilization of various media channels with a view to maximize return on investment from individual media channels.

• Integrate the overall Media Planning Process with the position specific goals that ensures efficient utilization of marketing budgets.

• Manage the corporate marketing budget by delineating expenditures based on corporate marketing plan.

• Develop and implement in conjunction with PR agency and brand teams, Corporate PR and Brand PR strategies to leverage increased presence in earned media and also in-parallel drive all reputation management protocols, systems and responses.

• Plan, lead and drive implementation of independent internal communication initiatives across all offices and retail stores as per strategic requirements and also work closely with the Group's Corporate Communications team to implement Group led programs in the regions.

• Build social goodwill for the brand through development and execution of Corporate and territory led CSR activities, utilizing partnerships and sponsorships with relevant partners for operational and cost efficiencies.

• Manage all the Region specific Media agency, PR Agency, Event management from renewal to selection and annual management.

• Daily management and updating of website content through interaction with the Group Corporate Web team.

• Work closely with corporate marketing Dubai headquarters on all consolidation efforts.

• Responsible for charting macro level strategy for the region's customer loyalty program, maintaining operational efficiency and increase the customer base in the entire Region.

REQUIREMENTS

• At least 8 years & above of marketing and advertising experience.
• Strong writing, editing, proof reading, professional printing/publishing skills are essential, including ability to present concepts verbally.
• Experience in handling a team
• Strong knowledge and understanding of current trends in fashion, digital media/social media.
• Demonstrated interest in fashion industry.
• Roll-up-your sleeves, team player with a proven ability to thrive in a fast-moving environment.
• Microsoft PowerPoint and Excel skills are required.
• Fluent in English, Bahasa Melayu and other languages is an added advantage.