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Senior Executive, Digital Marketing

Salary undisclosed

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Seeking a skilled Paid Campaign Specialist to manage and execute paid campaigns across Google Ads and related platforms. The role involves planning, strategizing, and optimizing ad campaigns to meet performance goals.

Key Responsibilities:

  • Plan and execute paid campaigns on Google Ads and other platforms.
  • Develop and optimize ad creatives, including copywriting, landing pages, and campaign content.
  • Monitor and analyze campaign performance for continuous optimization.
  • Use Medical Enquiry Team data to improve customer journey and conversion rates.
  • Create detailed campaign reports and provide updates to management.
  • Collaborate with the digital marketing team to implement strategies effectively.

Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field (preferred).
  • Proven experience in managing paid campaigns on Google Ads and other related platforms.
  • Strong understanding of SEM (Search Engine Marketing) principles, campaign optimization, and performance tracking.
  • Proficiency in Google Ads, Google Analytics, and other digital advertising tools.