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Email Marketing Specialist

Salary undisclosed

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The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

Years of experience needed – 3-6 years relevant experience

  • Experience designing and leading the development and execution of personalized direct communication programs at scale through email channel and other channels (onsite, push, in-app, SMS, digital advertising, sales reps, etc).
  • End to end campaign management and delivery using Marketing Automation platforms such as Salesforce Marketing Cloud, including - planning, development, execution and performance - processes with internal and external parties involved, supervision and development of platform operation, management of campaign execution and automation resources and agency, best practices and budget Experience creating highly responsive direct customer and communications.
  • On direct marketing, on brand, on channel best practices with unique combination of creativity and effectiveness.
  • Design background a plus. Master email marketing communications, comfortable writing and/or reviewing copy, HTML and AMP script knowledge is must.
  • Handling multiple stakeholders across functions, geographies, and skills, combined with a business focused outlook.
  • Strong data-driven mindset, with experience with SQL, with experience in campaign analytics and performance measurement.
  • An understanding of data integration, data feeds and automation to enable campaign automation & personalization.
  • Experience working with data analytics and post-campaign reporting to support the development and automation of dashboards, campaign analysis and stakeholder reporting.