[MFS] Marketing Manager

The Marketing Manager is responsible for leading the marketing initiatives and ensuring alignment with the RevOps division's business goals. This role emphasizes data-driven decision-making, utilizing tools like Zoho CRM to track campaign effectiveness, measure ROI, and streamline the lead funnel. The Marketing Manager will drive the Omni-Channel platform to consolidate marketing funnels, manage social media, work closely with the vendors to optimize SEO and organize marketing events. You will also oversee content creation and lead a small marketing team, ensuring team members are well-guided and contributing to revenue growth.

OUR CULTURE: Embrace Flexibility and Innovation with Us. At Mindful Solutions, we champion a virtual-first, flexible work culture that supports work-life harmony. Enjoy the best of both worlds with three office days for collaboration and two remote days for autonomy. Our environment is built on trust, empowerment, and innovation, where every voice is valued, and work-life balance isn't just a buzzword, it's our reality. Join us, and let's redefine the future of work together.

Key Responsibilities

• Marketing Strategy & Execution:
• Develop & Execute Marketing Plans: Create strategies that align with business objectives and measurable KPIs.
• Omni-Channel Integration: Lead the implementation of the Omni-Channel solution, ensuring seamless integration and optimization of all marketing channels.
• ROI Measurement: Use Zoho CRM to track leads and campaign results, analyzing ROI by incorporating real-time data on costs and outcomes.
• Brand Consistency & Standardization:
• Logo Profiling & Brand Guidelines: Ensure standardized usage of company logos, fonts, and colors across all departments and regions.
• Template Development: Create and maintain standardized templates for presentations, banners, and marketing materials, ensuring a unified corporate identity.
• Thematic Templates: Collaborate with management to align marketing materials with yearly themes, mottos, or slogans, ensuring consistent branding across all touchpoints.
• Data-Driven Marketing:
• Analyze Marketing Data: Leverage Zoho CRM, social media analytics, and other tools to make informed decisions, ensuring continuous optimization of marketing efforts.
• Campaign Analysis: Provide detailed reports on event and campaign performance, suggesting improvements to drive engagement and lead generation.
• Content Creation & Management:
• Supervise Content Development: Oversee the production of digital and offline content (blogs, social media posts, videos) aligned with product promotions and company messaging.
• Ensure SEO Optimization: Drive SEO initiatives to improve search rankings and increase organic traffic across platforms.
• Event & Campaign Management:
• Plan & Organize Events: Lead the execution of online and offline events, ensuring they align with marketing goals and effectively generate leads.
• Measure Event Impact: Use Zoho CRM to measure the effectiveness and ROI of events and campaigns, ensuring continuous improvements.
• Team Leadership:
• Lead & Mentor the Team: Provide leadership to the junior marketing team, guiding their development and ensuring alignment with company goals.
• Collaborate with Departments: Work cross-functionally with sales, product, and customer success teams to ensure cohesive marketing efforts.
  
  

Success Metrics

• Achieving targeted lead generation and campaign ROI.
• Effective Omni-Channel utilization for integrated marketing efforts.
• Improvement in engagement metrics (social media, events) and increased website traffic through optimized SEO.
• Leadership in mentoring and developing the marketing team, contributing to an enhanced team performance.
  
  

Core Competencies Required

• Data-Driven Leadership:
  
  

Proven experience using data to guide marketing decisions, particularly through tools like Zoho CRM, Google Analytics, or similar platforms.

• Strategic Marketing:
  
  

Ability to create marketing strategies that drive measurable business outcomes, particularly in lead generation and campaign ROI.

• Content Management & SEO:
  
  

Expertise in managing content across platforms with a strong understanding of SEO best practices.

• Event & Campaign Management:
  
  

Strong skills in organizing events and running campaigns that directly contribute to lead generation and business growth.

• Team Leadership & Collaboration:
  
  

Ability to mentor a team, foster collaboration, and create a results-driven work environment.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: Minimum 4-5 years of experience in marketing, with at least 1-2 years in a leadership role.
• Tools: Proficiency in Zoho CRM, digital marketing platforms, content management systems, and social media tools.
• Skills: Strong communication, strategic planning, and data analysis skills, with an ability to present insights to key stakeholders.
  
  

Benefits

• Competitive salary with bonus
• Dental and medical benefits
• Professional development and training opportunities
• Regular working hours from Monday to Friday
• Dress Code – Smart Casual (T-shirt and Jeans) in office and Formal Wear when meeting customer