Digital Marketing Executive - Entry Level with 1 Year Experience

The Digital Marketing Executive will be responsible for media buying and performance marketing, focusing on driving traffic and conversions through various digital channels. The role involves planning, executing, and optimizing campaigns to support both online and offline sales events. The executive will work closely with the wider marketing team to ensure consistent brand messaging and maximize campaign effectiveness.

Responsibilities

1. Media Buying & Campaign Execution:

• Plan, manage, and execute paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and other digital channels.
• Monitor and optimize campaigns in real-time to maximize return on ad spend (ROAS) and achieve performance marketing goals.
• Analyze data to track key performance indicators (KPIs) and generate actionable insights.

2. Sales Event Publicity (Online & Offline):

• Collaborate with the marketing and sales teams to develop digital strategies for promoting sales events, both online and offline.
• Coordinate publicity efforts through social media, email marketing, and digital ad placements to drive awareness and attendance.

3. Traffic Generation & Audience Targeting:

• Work with stakeholders within the marketing team to strategize, develop, and implement campaigns aimed at increasing website traffic, footfall for physical events, and customer engagement.
• Use data-driven approaches to target specific audience segments and improve campaign performance.

4. Collaboration & Communication:

• Coordinate closely with content creators, graphic designers, and other team members to ensure cohesive campaign messaging.
• Engage with external partners, such as media agencies and vendors, to facilitate campaign execution.

5. Reporting & Analysis:

• Prepare and present campaign performance reports, highlighting key metrics such as click-through rates, conversion rates, and overall campaign effectiveness.
• Use reporting tools like Google Analytics, Facebook Insights, and other platforms to track and optimize campaign performance.
• Provide insights and recommendations to improve future campaigns based on data analysis.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Engineering in Digital Media Technology, or a related field.
• Fluency in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
• Minimum 1 year of experience in digital marketing or media buying.
• Hands-on experience with performance marketing tools (Google Ads, Facebook Business Manager, etc.).
• Understanding of SEO/SEM best practices and experience optimizing websites for search engines.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and campaigns simultaneously.