Social Media Content Specialist/Writer

Company Description

Hashmeta is a leading full-service digital marketing agency headquartered in Singapore. We have a friendly, open, and collaborative culture where everyone maintains a young mindset and vitality. We are seeking suitable candidates to join our growing team in Malaysia.

Role Description

We are looking for a creative Social Media Content Specialist/Writer to be responsible for content creation, planning, and management on the Xisohongshu platform, providing high-quality content marketing services for brand clients.

Key Responsibilities:

- Manage content for brand clients' official Xiaohongshu accounts, extracting key trends based on platform traffic patterns and incorporating them into content strategies

- Independently create popular content and organize copywriting topic selection and brainstorming meetings

- Oversee the overall execution of Xiaohongshu marketing projects for brand clients, optimize and review content published by KOLs, and control the overall content direction

- Write brand briefs, including but not limited to brand communication manuscripts, posters, soft articles, and trending topics

- Monitor social media trends and generate fresh ideas.

Qualifications

• 2 years or more working experience in content operations or marketing positions; experience in advertising companies is preferred
• Proficient bilingually in spoken & written English and Chinese.
• Experience in successfully creating popular notes, videos, or articles; priority given to candidates with personal social media management experience
• Social Media Marketing and Social Media Content Creation skills
• Digital Marketing and Marketing skills
• Strong communication skills
• Ability to analyze data and trends to optimize content strategies
• Knowledge of SEO and digital analytics tools
• Experience with social media management tools
• Bachelor's degree with preference given to majors in Chinese, Advertising, Communications Journalism, or Marketing
• Strong sense of responsibility and ability to handle pressure, excellent copywriting skills, good aesthetic sense, proactive communication, and willingness to accept challenges