Marketing Assistant Manager/Manager - Influencer Management

You will play marketing role and champion the growth of customer acquisition, retention & branding for a network of fast growing parenting platforms & influencer community (Motherhood.com.my, Kelabmama.com, Ibuencer.com).

KOL Identification And Recruitment

• Research and identify potential KOLs who align with the brand’s values and target audience.
• Develop and maintain a database of potential and existing KOLs.
• Conduct outreach to potential KOLs through various channels (email, social media, networking events).
  
  

Relationship Management

• Build and nurture relationships with KOLs to ensure long-term partnerships.
• Regularly communicate with KOLs to provide support, share brand updates, and address any concerns.
• Organize and manage KOL events, meet-ups, and collaborations.
  
  

Campaign Development And Execution

• Collaborate with the marketing team to develop influencer marketing campaigns.
• Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives.
• Track and analyze the performance of KOL campaigns to measure ROI and effectiveness.
  
  

Content Creation And Collaboration

• Work with KOLs to create engaging and authentic content that resonates with the target audience.
• Ensure all content adheres to brand guidelines and regulatory standards.
• Facilitate co-branded content creation, including videos, blogs, social media posts, and more.
  
  

Reporting And Analysis

• Monitor and report on the performance of KOL campaigns and partnerships.
• Provide insights and recommendations for improving future campaigns based on data analysis.
• Keep up-to-date with industry trends and competitor activities to inform strategy.
  
  

Budget Management

• Assist in managing the budget for KOL activities and campaigns.
• Ensure cost-effective use of resources while achieving desired outcomes.
  
  

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• Candidate must possess at least a Bachelor's/Professional Degree in Business Management/Marketing/Communication, or any related field.
• At least two to three (2-3) years of working experience in Brand Marketing, KOL / Influencer Specialist.
• Passionate about work.
• Positive attitude and flexible personality.
• Proficient in Mandarin, English, and Malay, spoken and written.
• Strong analytical skills combined with a creative mindset.
• Able to work on your own and as well as with the team.
• Excellent communication skills.
• Up-to-date with the latest trends and marketing best practices
  
  

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-nuren-group-job-marketing-assistant-manager-manager-influencer-management-2]