Sales Director - Electrical Industry

Job Dimensions

• Reports to: Regional Managing Director
• Manages: Sales Team (Sales, Technical and operational team)
• Collaborates with: Sales, Marketing, Finance, Operation, Production, Customs
• Teams Payment & Other Authorizations: As per Power of Attorney
• The role will be based in Malaysia with regular travelling around Southeast Asian and eventually other sites overseas.

PrimaryKey Accountabilities

• Develop and implement a comprehensive sales strategy for existing and emerging/new customers and sectors in line with the Company’s Medium Term strategic plan.
• Identify and develop new business opportunities and customer requirements and drive general product developments focusing on the utility, industrial, and infrastructure sectors.
• Monitor market trends, competitor activities, and industry developments in the medium voltage switchgear business.
• Coordinate and carryout promotional activities in the target markets to facilitate introduction of new products.
• Build and maintain long-term relationships with key accounts, focus on government utility, industrial clients, and contractors involved in infrastructure projects.
• Act as the primary point of contact for major clients, ensuring their needs are met with our Client.
• Initiate demonstrations and/or trial orders with major customers to gain experience and pre-qualification.
• Provide mentorship, training, and support to ensure the team is well-versed in product solutions and industry trends.
• Monitor team performance, provide regular feedback, and ensure alignment with company objectives.
• Collaborate with global and regional marketing teams to align sales strategies with marketing initiatives, product launches, and brand positioning
• Prepare and manage the sales budget for the Malaysian region, ensuring efficient use of resources and alignment with financial objectives.
• Track key sales metrics, profitability, and performance against targets, providing regular reports to senior management.
• Implement cost-saving measures and identify areas for improving operational efficiency.
• Coordinate with operations and finance teams to ensure smooth sales processes, from pricing and contracts to delivery and post-sales support.
• Ensure that all sales activities comply with Malaysian regulations, industry standards, and our Client’s internal policies.
• Provide regular sales performance reports, market insights, and forecasts to the global leadership team.
• Stay informed about changes in local laws, regulations, and business practices that may impact sales operations.

Qualifications, Experience & Skills

• Minimum Qualifications, Knowledge and Experience
• Bachelor Engineering Degree, preferably in Electrical (Power) Engineering
• Extensive commercial and sales experience within a technical environment
• Knowledge and understanding of contract law and terms and conditions
• Ability to negotiate contracts and close orders leading to profitable business for our Client.
• Detailed knowledge of both low voltage and medium voltage switchgear products and automation systems down.
• Previous experience of Sales Director or Senior Sales Manager in the electrical sector.
• Excellent understanding of the key business issues in end user accounts
• Strong understanding of costing and setting prices to return agreed GM.
• Familiarity with CRM Systems, preferably Microsoft D365 or similar
• Fluency in Bahasa Malay & English (Ability to work effectively in a cross-functional, international team environment).
• Excellent communication skills
• Excellent in MS Office and computer literacy.
• Excellent reporting and presentation skills.
• 6+ Years within similar industry or role.