Marketing Manager

Job Responsibilities:

• Lead the planning and execution of new product launches, ensuring successful market introductions.
• Develop and implement marketing strategies for both B2B and B2C segments to drive brand awareness, customer engagement, and sales growth.
• Generate high-quality sales leads through targeted marketing campaigns and support the sales team with necessary tools and collateral.
• Oversee the company’s brand identity, including the creation and maintenance of a brand manual to ensure consistent messaging.
• Manage the company’s trademarks, ensuring proper registration, protection, and legal compliance.
• Drive innovative marketing campaigns and respond to market changes to maintain competitiveness.
• Develop and manage public relations strategies and handle crisis communication to protect the brand image.
• Manage external communication channels such as social media, email marketing, and PR to enhance brand visibility.
• Supervise the creation of high-quality content tailored to the target audience and optimized for various channels.
• Lead digital marketing initiatives, including SEO, SEM, and online advertising, while monitoring and optimizing campaign performance.
• Develop and manage the marketing budget, ensuring cost-effectiveness and measurable ROI.
• Conduct market research to inform marketing strategies and identify trends, opportunities, and threats.
• Lead and mentor the marketing team, providing coaching and development opportunities to achieve team goals. M&S GROUP OF COMPANIES
• Collaborate with internal stakeholders and manage relationships with external partners to support marketing objectives.
• Track and report on the effectiveness of marketing campaigns, providing insights and recommendations to senior management.
• Performing duties in complying with Company's mandated guidelines, policies and procedures and rules and regulations governed by the law of Malaysia.
• Perform task and work requirement as and when required and assigned.

Job Requirement:

• Bachelor's degree in Marketing, Business Administration, or a related field or related discipline is preferred
• A minimum of 5 years of experience in marketing within the FMCG sector, with a proven track record of success in product launches and lead generation.
• Strong understanding of both B2B and B2C marketing Dynamics
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication, leadership, and project management skills, with the ability to collaborate effectively across all levels of the organization.
• Proficiency in digital marketing tools and analytics platforms
• Creative thinker with a keen eye for detail and a deep understanding of market trends.
• Proficiency in MS Office suite and marketing software/tools.
• Knowledge of regulatory requirements and industry standards in marketing and branding.
• Ability to thrive in a fast-paced, deadline-driven environment

Job Type: Full-time

Pay: RM9,000.00 - RM12,000.00 per month

Benefits:

• Additional leave
• Free parking
• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus