E-Commerce Commercial Manager

Responsibilities:

• Responsible for driving growth and development of ecommerce channels by creating strategic plan according to 4Ps (Product, Price, Place & Promotion) to create cohesive consumer journey. Lead the onsite product merchandising & hierarchy, customer engagement & experience to optimize conversion across ecommerce channels. Also oversee product inventory management, leveraging product insight, mix of business and overall sales data to make strategic product, content & campaign decisions that generate results.
• Manage & liaise cross-function division including and not limited to brand & merchandising, marketing, CRM, creative, operations & supply chain.
• Deliver sales revenue as per-budget across all ecommerce channels (Mono brand sites & Third Party Marketplaces) through traffic and CR for each channel
• Third Party Marketplaces for all JBP, promotions and overall brand exposure
• Manage marketing budget spends for each ecommerce channel in collaboration with performance marketing team.
• Work in conjunction with Merchandise team for product assortment for ecommerce channel both of DTC (multi-brand & brand site) and marketplaces.
• Work with brand merchandise teams for allocation by ensuring the right SKUs available with the right depth for each channel.
• Develop promotional & campaign plans across ecommerce channels based on merchandise strategy and sales budget
• Manage onsite product placement and hierarchy for conversion optimization
• Manage end to end reporting of ecommerce channels: Sales, SOH, sell-through, conversion rate & traffic.
• Work with digital performance marketing team on all activities
• Collaborate with CRM team to create campaign strategy
• Oversee customer centric KPIs such as time to delivery, nil picks and customer service response rates and work with operations to make sure these are being adhered to
  

Qualifications:

• Proficiency in MS Office Suite (Excel, PowerPoint, Word) is a must.
• Knowledge of web analytics tools (e.g., Google Analytics) to track and assess channel performance.
• 2-3 years of experience in account management, sales, or client relations, particularly in e-commerce, online retail or retail merchandising.
• Experience with e-commerce platforms (e.g., Zalora, Shopify, Lazada) and understanding of their operational workflows.
• Proven experience in digital marketing and online sales channels.
• Prior experience with fashion brands or retail is preferred.
• Key Skills: Sales and Negotiation, Data Analysis, Client Relationship, Communication and Project Management.