Admissions Executive

Main purpose

• To manage individual pipeline to meet annual targets/budgets.
• To adopt process applications and risk-based thinking in pipeline management.
• To serve as the effective liaison between the school and Korean parents, assisting parents as needed.
• To always maintain and uphold high quality customer services.

Roles and responsibilities

Lead on student recruitments

• Assist the Campus Head of Admission and Marketing to implement effective marketing strategies to create prospects for the school.
• Explore sales / new market catchment opportunities to generate new leads/applicants to meet enrolment target through campus campaigns/activities, outreach programmes (feeder schools/kindergarten), partnerships such as international recruitment agencies, corporate companies, developers, and others.
• Support the Campus Head of Admission and Marketing on various marketing activities which include school visits/exhibition, Open Day/Info Weeks, mall roadshow, outreach programmes and other marketing events and activities.
• Assist in Market intelligence – Competitors analysis and other research-based reports.
• Assist the Campus Head of Admission and Marketing to monitor the enrolment pipeline progress to ensure the admission team can convert and meet the enrolment targets.
• Ensure all leads are follow up and manage individual pipeline target enrolments.

Admission – Leads to Enrolment Conversions

• Responsible on monitoring daily leads pipelines received from different marketing channels – offline + online.
• Provide counselling and guidance on admissions requirements to prospective parents/students.
• To ensure pipeline management complies to the CRM KPI and compliances.
• To ensure related enquiries information and updated marketing activities/events are precisely keyed into Marketing Module/ CRM daily.
• To support the Campus Head of Admission and Marketing on all admission teams – weekly / monthly admission pipeline to ensure target enrolment conversions are met.
• Responsible for all correspondence inquiries, advice on enrolment and provide support to parents/students throughout the enrolment process.
• Ensure that excellent and timely customer service is always provided to students, parents, and other stakeholders in line with the school’s procedure and vision. To call new opportunities assigned daily.
• To actively identify, acquire, and develop new sales opportunities and to convert the unconverted leads into opportunities.
• To maintain consistent contact with prospective students throughout the enrolment process and, achieve defined sales objectives/target.
• Outstanding communication and relationships with internal (within school) and external stakeholders (feeder markets) are established and maintained.
• Ensure relevant policy, procedure and guidelines governing the Admissions Department are in place.
• To assist and invigilate assessment tests for prospective students. These include arranging for the marking and safekeeping of the test papers, to inform parents on the results and to conduct follow-up until registration/enrolment.

Exhibitions and Event Management

• Support the Campus Head of Admission and marketing on all events and exhibitions driving conversion from RSVP to Enrolment.
• Support the campus Marketing team and work with Academics on showcasing the schools’ curriculum/facilities to parents / students.
• Represent and promote the Company at event launches, trade fairs and exhibitions.
• To be involved in other ad-hoc projects as and when assigned by the Company.

Liaison for the parents in the Korean community.

• Support the academic team in communications and meetings with parents.
• Assist parents through the admissions process.
• Maintain an open line of communication with the parents sharing any concerns or issues raised with the academic team
• Support the academic team with the resolution of any parental complaints/concerns
• Once of liaison with Korean agency with regards to admission/assessment/campus visits.