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OpiniQ is seeking a results-driven Chief Marketing Officer (CMO) to lead marketing efforts for a new division focused on expanding our presence in traffic acquisition, affiliate marketing, and performance marketing. This new direction is a strategic initiative aimed at driving business growth, and we are looking for a candidate with extensive experience in these areas within the iGaming sector.
As the CMO, you will be responsible for establishing and executing a comprehensive marketing strategy that supports the launch and growth of this new division. You will leverage your expertise in traffic generation, affiliate marketing, and digital marketing to drive customer acquisition and retention. This role will require strong leadership and strategic thinking, as you will be building out the marketing function from the ground up for this new venture within the company.
Key Responsibilities:
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As the CMO, you will be responsible for establishing and executing a comprehensive marketing strategy that supports the launch and growth of this new division. You will leverage your expertise in traffic generation, affiliate marketing, and digital marketing to drive customer acquisition and retention. This role will require strong leadership and strategic thinking, as you will be building out the marketing function from the ground up for this new venture within the company.
Key Responsibilities:
- Develop and implement a data-driven marketing strategy focused on traffic acquisition, affiliate marketing, and brand growth for the new division
- Oversee all performance marketing activities, including PPC, SEO, social media, and display advertising, with a focus on driving ROI
- Build and scale the affiliate marketing program, cultivating strong relationships with partners to ensure a steady stream of high-quality traffic
- Monitor and optimize traffic sources, identifying opportunities to improve conversion rates and reduce acquisition costs
- Collaborate closely with product, sales, and operations teams to ensure cohesive messaging and alignment with business objectives for the new division
- Drive innovative marketing campaigns and initiatives that boost brand visibility and market share in the highly competitive iGaming industry
- Utilize data and analytics to continually refine marketing strategies and improve performance across all channels
- Lead and mentor a new marketing team, fostering a collaborative and results-driven environment
- Stay informed on industry trends, competitor strategies, and regulatory updates to ensure the new division’s marketing strategies remain competitive and compliant
- Proven experience as a Chief Marketing Officer or senior marketing leader in the iGaming industry
- Extensive knowledge of traffic acquisition, affiliate marketing, and performance marketing within the iGaming sector
- Experience in leading marketing initiatives for a new division or business line is a strong advantage
- Demonstrated success in managing high-impact marketing campaigns and affiliate partnerships
- Strong leadership skills with a track record of building and leading high-performance teams
- Proficiency in digital marketing tools, platforms, and analytics to drive decision-making
- Excellent communication and negotiation skills with the ability to build strong relationships with affiliates and stakeholders
- Strategic thinker with the ability to execute and optimize marketing strategies in a fast-paced environment
- In-depth understanding of the iGaming industry, its trends, and regulatory environment
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