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Product Marketing Manager

Salary undisclosed

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We are seeking a dynamic and results-driven Product Marketing Manager to join our team in Photobook. In this role, you will be responsible for developing and executing marketing strategies to promote our products, enhance customer engagement, and drive revenue growth. You will work closely with cross-functional teams to ensure product success in the market.

Responsibilities

Market Research & Analysis

  • Conduct thorough market research to identify trends, customer needs, and competitive landscape.
  • Analyze customer feedback and market data to inform product positioning.

Product Positioning & Messaging

  • Develop clear and compelling messaging that resonates with target audiences.
  • Create and maintain product positioning documents and value propositions.

Go-to-Market Strategy

  • Plan and execute successful product launches, coordinating with Tech, Marketing, and Category teams.
  • Develop marketing plans that outline strategies for product promotion and customer acquisition.

Performance Measurement

  • Monitor and analyze the effectiveness of marketing campaigns and product performance against KPIs.
  • Provide regular reports on marketing activities and outcomes to senior management.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field
  • 3-5 years of experience in product marketing or related roles, preferably in e-commerce.
  • Good understanding of marketing plans and strategies, conducting customer research, performing competitive analysis, defining product requirements and establishing pricing.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively in a fast-paced environment.