Brand Marketing Manager

Job Summary:

The brand marketing manager is responsible for developing, implementing and executing strategic marketing plan for the company’s beauty and cosmetics brands. The duties include tracking and analysing the performance of advertising and promotional activities, managing the marketing budget, overseeing all marketing materials and marketing research, developing pricing strategies, and coordinating the marketing initiatives with all relevant departments to achieve marketing goals and brand target. The marketing manager need extensive knowledge of marketing strategies, as well as the ability to discover new business opportunities and increase existing brand awareness and profitability.

Job Description:

• Develop, organize and execute marketing campaigns for the assigned brand in line with brand marketing objectives and goals.

• Propose marketing strategies which combine all marketing mix such as product, pricing, positioning and promotion to achieve business plan.

• Plan and execute digital marketing campaigns in (but not limited to) social media.

• Manage multiple social media accounts, planning social media posts. Proficiency in copy writing is a huge bonus.

• Establish and maintain close relationship with associates such as principles, media, KOL & public

• Monitor, measure and report performances of all campaigns and assess against goals (ROI and KPIs).

• Work closely with designers, suppliers and production on matters related to creation, development and improvement of marketing materials.

• Work closely with the Sales Team to develop Sales & Marketing Funnels.

• Ensure all retail stores visual merchandising is in line with brand primary & secondary focus.

• Manage budget and calculate investment decisions within the limit of allocated budget.

• Assist in the development of new/existing products and markets in order to contribute to the achievement of the business unit and marketing objectives.

• Conducting competition research and market analysis to identify the target audience.

• Undertake any ad-hoc assignments as and when required.

• Job portfolio: MOIST DIANE, LAUNDRIN and more.

Qualities of the Job:

• A multitasker, proactive and able to work independently and collaboratively within given deadlines and can adapt well in a fast-paced environment.

• Detail oriented and well-organised to execute designated marketing duties with good work quality and in timely manner.

• Good communication skills to establish good working relation with internal and external parties.

• A high dedicated team player with pleasant personality and good interpersonal.

Requirement:

• Candidate must possess at least a Bachelor's/Professional Degree in Business Management/Marketing/Communication, or any related field.

• At least 5 years of working experience within marketing department in multinational FMCG companies. Experience in beauty (cosmetics, skincare & fragrance category) particularly.

• Proficient in English and Bahasa Malaysia. Other languages would be a plus.

• Computer literate and proficient in MS Office.

• Social Media Savvy, must be well-versed with TikTok, Instagram & Facebook & YouTube in particular.

• Write copy and content for marketing materials are crucial.

• Aware and stay updated on industry trends and competitor activities to ensure a competitive edge - related with beauty, cosmetics and personal care online and offline.