Senior Media Planning Executive

Company Description

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Role Description

This is a full-time on-site role for a Senior Media Planning Executive located in Kuala Lumpur. The job involves assuring the development and management of effective media strategies for clients and accounts in the APAC region, which includes overseeing media agency performance, acting as a key liaison with clients, collaborating internally, and directly engaging with digital media partners like Google and Facebook as needed, while also ensuring account profitability, budget management, and performance oversight, all while reporting to the Media Director and interfacing with clients, external suppliers, and internal coworkers and partners.

Essential Duties & Responsibilities

• Manage and optimize the proceeding of all media processes and projects with clients
• Able to think and bring forth innovative strategies and plans to clients
• Define, review and control of briefing, budgeting, strategy, approvals, timelines, reporting and billing with the media agency to achieve best possible services to clients
• Prepare media schedules for client and review related billing documents from media agencies, then outline the billing process to be delivered to the Billing Accountant for management and proceedings
• Provide analysis, recommendations and consolidation of reports n due time to clients
• Optimise all media strategies and processes regarding new launches and sustenance in APAC Market
• Manage and lead centralized funded campaigns in national markets for all APAC clients
• Calculation and providing budget forecasting for yearly marketing planning and projects supported by Media agency
• Initiate and manage close relationship and cooperation with clients, clients' subsidiaries, distributors and suppliers
• Ensure evaluation, negotiations and analysis of media offers, vendors, competitor and market insights
• Ensure close collaborations and timeline management across co-workers and media agencies for material delivery and campaign launches
• Experienced in media tools such as Google Analytics, Google Adwords, Meta Business Suite, SimilarWeb, etc. would be advantageous
• Inquisitive, takes initiative and open to assume ad hoc work, when required

People Management

• Ensures quality and timeline of plans, schedules, budgets, projects and work activities of his team
• Ability to negotiate, to convince or persuade others and build a healthy working relationship across all key partners. clients and co-workers
• Ability to lead and engage with media agencies and partners

Profile （Education, experience and general job requirements)

• University degree or equivalent experience
• Several years of agency background on preferably but not mandatory high profile automotive brands
• Passion for media excellence that delivers effective and efficient strategies and outcomes

Skills and Personality

• Experiences min. 3 years in same or similar media business area, ideally with reference to automotive or high value consumer products
• Experiences in cross-functional, internationally operating business environment
• Thorough knowledge of digital and traditional advertisement/media; with understanding of key performance metrics
• Capability for innovation and willingness to explore and embark on new media solutions (ad formats, platforms, technology, etc.) offered by media agencies/partners to lead client success
• Capability to calculate and control complex figures and facts
• Ability to organize and coordinate a structured workflow with attention to details
• Fit in extensive international project-management - from planning, agency management, budgeting, billings to reporting
• Excellent understanding of social media, mobile-first, performance analysis and insights tools as well as tendencies and new technologies
• Excellent command over English, spoken & written and confident and cooperative behavior on all command structures; other languages is a plus!
• Dynamic personality with talent to affect people with appreciation and enthusiasm
• Ability to negotiate and deal with challenging clients and people
• Managing conflicts and solving problems independently
• Being able to set priorities and ensure deadlines are met
• Assertiveness to represent companies interest
• Ability for counseling and mentoring clients and colleagues
• Readiness for action and ability to work under pressure
• Readiness for travelling several times a year, national/international