Brand Executive

In brief:

As a Brand Executive, your main objective is to execute plans aimed at propelling the growth and value of the brands within our portfolio. In this cross-functional role, you will collaborate closely with internal teams and external partners to drive the key levers: Brand, Product, Channels, Campaigns & more.

Duties & Responsibility

• Brand Management: Strengthen the brand's identity across all touchpoints, ensuring consistency in messaging, visuals, and user experience to enhance brand recognition and loyalty.
• Sales Channel Optimization: Optimise and expand sales channels (Shopify, marketplaces, wholesale, retail partners, affiliates etc) to maximize revenue and enhance market reach
• Campaign Planning and Execution: Plan, develop, and execute branding campaigns aligned with brand objectives, leveraging various channels to increase brand visibility and create resonance with the target audience.
• Product Pipeline: Collaborate with supply partners to ensure new products or enhancements align with the brand's identity and resonate with the target market, contributing insights and guidelines.
• Market Research and Analysis: Conduct thorough market research, gather consumer insights, analyze trends, and monitor competitor activities to inform brand strategies and identify growth opportunities.
• KPI Monitoring and Reporting: Monitor key performance indicators, analyze brand performance metrics, and provide insights through regular reports to guide decision-making and strategy refinement.