Digital Account Manager

The Digital Account Manager is responsible for driving new business initiatives within the digital marketing space. This role demands exceptional communication skills, meticulous attention to detail, and proficiency in managing diverse stakeholders. The Digital Account Manager will ensure the flawless execution of digital marketing campaigns, achieving client objectives with a high level of professionalism and strategic insight.

Scope of Work:

Business Expansion: Digital Strategy and Proposal Development

• Comprehensive Digital Strategy: Develop integrated digital marketing strategies, encompassing channels such as SEO, SEM, social media, email marketing, and content marketing.
• Creative Brief Development: Create and communicate detailed briefs to the creative team, outlining digital marketing objectives, target audience profiles, key messaging, and desired outcomes to guide the development of innovative digital content.
• Proposal Deck Preparation: Assemble and present detailed proposal decks for client pitches, incorporating strategic recommendations, creative concepts, digital media plans, and amplification strategies.

Execution and Communication

• Client and Agency Liaison: Act as the primary point of contact between clients, creative teams, digital media agencies, and influencer partners, facilitating smooth communication and approval processes.
• Digital Creative Oversight: Ensure the digital creative team delivers a cohesive plan aligned with the media strategy, providing necessary guidance and feedback.
• Creative Materials Management: Oversee the development, review, and approval process for all digital creative materials, ensuring they meet client expectations and campaign goals.
• Campaign Progress Updates: Regularly update clients on the status of digital campaigns, ensuring alignment with objectives and promptly addressing any emerging issues.

Reporting and Analysis

• Report Compilation: Collect and consolidate performance reports from digital media and influencer agencies, ensuring comprehensive coverage of all relevant metrics and data.
• Performance Evaluation: Analyze campaign performance data, extracting key insights and identifying opportunities for optimization.
• Client Reporting: Prepare and present detailed reports to clients, summarizing campaign outcomes, insights, and strategic recommendations for future digital marketing initiatives.