Social Media Marketing Specialist
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Brick House Group
We are KL’s hottest event management and catering company with its own venue spaces. From buffets to plated dining, and planning lavish weddings to full corporate events and launches, and intimate parties. Our brand promises you a hassle-free event anywhere and everywhere.
Not forgetting our chain of Insta-worthy cafes and restaurants. Each with its own unique style from ambience to food. We currently have more than 10 establishments under the Brickhouse family.
We believe in transforming challenges into opportunities. Our mission is to empower businesses with innovative solutions that drive success and create lasting impact. We foster a culture by ensuring our core value (D.I.E.T) Diversity, Integrity, Excellence and Teamwork for continuous improvement and embrace new ideas that push the boundaries of what's possible
Senior Social Media Executive
Job Description
A Senior Social Media Executive is responsible for developing and implementing comprehensive social media strategies to drive brand awareness, engagement, and online reputation. They work closely with marketing teams to align social media efforts with overall business objectives.
Key Responsibilities:
- Develop and execute effective social media strategies aligned with business goals
- Create and manage engaging content across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Monitor and analyse social media metrics to measure performance and identify trends
- Respond to comments, messages, and mentions in a timely and professional manner
- Collaborate with other marketing teams to ensure consistent messaging and branding
- Stay up-to-date on social media trends and industry best practices
- Manage social media and allocate resources effectively
- Develop and maintain relationships with influencers and partners
- Analyse competitors' social media strategies to identify trends and opportunities.
- Benchmark your organization's performance against industry standards.
- Optimize content for search engines to improve discoverability.
- Use relevant keywords and create content that aligns with SEO best practices.
- Work closely with external team for their marketing needs and goals
Required Skills and Qualifications:
- Degree in Marketing, Communications, or a related field
OR
- 3+ years of experience in social media management
- Strong understanding of social media platforms and their algorithms
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities
- Strong analytical skills and ability to interpret data
