Senior Social Media Specialist

Company Overview:

At Emax Beaute International Sdn Bhd, we are dedicated to delivering innovative technology solutions that empower businesses to achieve their full potential. Our dynamic and collaborative team thrives on excellence and creativity, and we are looking for a passionate Software Test Engineer to join our growing team.

You’ll collaborate with our Marketing team to build and grow our brands’ social media accounts (with prioritized focus on Facebook, Instagram & Tiktok). This position requires ideation and specialized knowledge of social media content creation. Strong agility and flexibility are essential for this role, as it demands the ability to quickly adapt to changes and handle multiple brands at once.

Key Responsibilities:

Social Media Platform Management

• Oversees all brands’ Facebook/Instagram/Tiktok account(s) management - with Reels being the main format and responsibility
• Develop and implement strategies for engaging and innovative content to boost brand awareness, reach, and engagement.
• Strategize and develop engaging, innovative content for brand awareness, reach and engagement; monthly content planning but not limited to IG Stories during roadshows & events, content of influencers & media visiting brands

Community Management

• Manage community interactions on Facebook and Instagram, engaging with followers, influencers, and media.
• Coordinate social media messaging with advertising departments, brand managers, and the internal marketing team to achieve company goals.

Content Development

• Fluent in conceptualizing and collaborating as well as embodies our brand voice, style, tonality
• Audit and analyze social media presence for content relevance and effectiveness.
• Identify industry social trends, insights, emerging social media channels, new ideas, new approaches and updated tools that help refine digital marketing strategy to drive prospect acquisition, conversion and engagement
• Monitor and develop monthly report on competitor activity within social media spaces

Cross-Department Collaboration

• Coordinate with marketing, sales, product, design, PR, legal, data, and customer service teams to ensure cohesive campaigns, content alignment, resource sharing, event promotion, crisis management, data integration, customer insights, brand consistency, and training on social media best practices

External Agency Management

• Effectively manage external agencies through clear communication, strategic oversight, relationship building, project and budget management, performance evaluation, and problem-solving, ensuring alignment with the brand’s objectives and quality standards
• Assist in influencer marketing (as and when required and related to content creation within the Reels space)

Team Leadership

• Lead a team of social media executives with examples and inspiring work output
• Being open to change and leading the team through new processes or strategies smoothly
• Able to lead the team in alignment with management expectations and business goal.

Qualifications:

• Bachelor's degree or Diploma in Social Media Management, Mass Communications or equivalent certification preferred.
• 3-4 years of working experience in the related field and possess knowledge and/or experience in the service industry.
• Background in managing social media for multiple clients or brands, understanding agency dynamics and client expectation
• Passionate about social media content creation
• Proficient in English & Bahasa Malaysia (spoken & written), proficient in Mandarin is a plus
• Able to work independently and collaboratively within given deadlines and can adapt well in a fast paced environment.
• Good communication skills, discipline, hardworking, detail oriented, high dedication and ability to handle feedback and rejection
• Comfortable thriving in a dynamic and rapidly evolving industry, with a proactive approach to adapting strategies and workflows
• Able to strategize and direct social media shoots is a plus point
• Previous experience in an agency and client environment would be an advantage