Apply on
About us
Excelerate is a skills transformation organisation that equips workforces with future skills. We learn organisations’ and individuals’ future skills needs, design learning solutions covering a breadth and depth of skills, and deliver transformational learning experiences.
We believe skills are vital to thriving in an evolving workplace landscape. ~500 organisations are powered by technology talent trained by Excelerate in data, coding, design, cybersecurity, telecommunications, product management, and other skills. We have also helped ~5,000 individuals upskill and reskill to remain relevant in the future economy.
We partner with leading global talent development organisations to deliver industry-recognised learning programmes. Collectively, our partners have trained and certified 700,000+ individuals in 20,000+ organisations globally.
About the role
As a Junior B2B Content Writer, you will play a crucial role in driving our content strategy, creating compelling narratives, and delivering high-quality content that resonates with our B2B audience.
Your key responsibilities
- Collaborate with the Growth team to develop a comprehensive content strategy aligned with the company's business goals and target audience
- Conduct market research to stay informed about industry trends, competitor activities, and customer needs
- Produce engaging and informative B2B content, including news and press releases, social media content, email marketing content, infographics, product documentation, testimonials and reviews, and other marketing collateral
- Translate complex concepts related to EdTech into compelling, easy-to-understand narratives
- Develop a deep understanding of our B2B audience personas, tailoring content to address their pain points, challenges, and needs
- Work closely with cross-functional teams to ensure content aligns with overall business strategies
- Collaborate with subject matter experts to gather insights and technical information for accurate and impactful content creation
- Optimise content for search engines (SEO) to improve visibility and drive organic traffic
- Analyse content performance metrics and use data-driven insights to enhance future content strategies
- Ensure all content aligns with the company's brand voice, style guidelines, and messaging
The ideal candidate
- At least 2 to 4 years of proven experience in B2B content writing, preferably within the technology, skill development, or startup industry
- Holds a Bachelor's degree in Marketing, Communications, PR, or a related field
- Exceptional writing and editing skills with a keen eye for detail
- Strong research and analytical skills to create insightful, industry-relevant content
- Familiarity with SEO best practices and content marketing trends
- Able to work independently and collaboratively in a fast-paced environment
- Excellent communication skills to interact with internal teams, subject matter experts, and external stakeholders
- Proactive and innovative mindset with the ability to suggest new ideas and approaches
