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Senior Executive - Digital Marketing

Salary undisclosed

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Job description

Job Scope

  • Plan, strategize and Lead the approved Digital Marketing planner based on Master Marketing Plan and Social Media Strategy to achieve maximum exposure on products, promotions or activities of the organization.
  • Responsible in charting out action plans to drive online traffic by utilizing all digital techniques such as Search Engine Optimization (SEO), Pay Per Click (PPC), Google Search and Analytics, social media, Web Analytics, Email Marketing and etc.
  • This position is also responsible for analyzing results, proposing different strategies to improve lead quality and optimize the ROIs which has been set forth by the company.
  • Participate and involve in coming out with innovative ideas and effective designs without compromising the branding guidelines.

Responsibilities

  • Creating digital marketing strategies to support the Master Marketing Plan of the company
  • Manage and maintain social media to ensure consistent posts and presence across all digital channels besides monitoring the social media
  • Generate and Analyse reports on the results and performance of all digital marketing campaigns to measure the successful rate
  • Daily planning and monitoring the keywords and campaigns on Google AdWords Display networks as well as paid social campaigns
  • Optimize the usage of website to drive online traffic and involve in the development of ads creativity and landing pages
  • Supervise the content to ensure minimal or zero mistakes before being published across the digital platforms
  • Identify possible avenues to derive income via digital platforms
  • Prime focus on mailer, flyer and press ads promotions for both West Malaysia and East Malaysia to push digitally for sales contribution
  • Work closely with the traditional marketing team and the media team to ensure all steps are aligned to derive towards similar objectives which is increasing marketing results
  • Analyze and provide reports, insights, updates of the overall digital industry to improve performance continuously
  • Respond to work requests by other divisions/departments/suppliers/partners and delegating tasks to the rightful personnel after discussions
  • Fulfilling departmental KPIs that is assigned to this position
  • Responsible to carry out any other task instructed by the management.

Education

  • Degree holder or a Diploma Holder in relevant field.
  • Certificate in Digital Marketing will be an added advantage

Specialized knowledge

  • An expert with AdWords platform, Google Analytics and Facebook Advert Manager
  • A broad understanding of digital channels and online marketing

Skills

  • Advance knowledge and understanding of various digital file formats and printing terminology
  • Have an analytical mind coupled with a creative mind

Abilities

  • Good interpersonal skill and able to communicate well within group.
  • Strong leadership qualities
  • Good planning and project management skills
  • Positive mindset