Brand Strategist (Collaboration, Content & Community)

Job Overview:
Strategise and develop content for own brand and build community through engaging activities and collaboration with relevant parties and partnership with other brands.

Lead new executive through their career progression in ways of onboarding and involve in the improvement of procedures and execution.

Key Accountabilities (Primary):

Content Creation

• Manage (plan, scheduling, copywriting, visualising) and co-develop the content strategy together with similar stakeholders from internal or external source.
• Research latest trends & updates.
• Work with designers to brainstorm creatives.
• Publish content on respective social media.
• Monitor and analyse the performance of content published for internal learning and improvement.

Community

• Plan and execute activities to engage with community on social media.
• Manage community’s reward and incentive with inventory products procured.
• Collaborate with community members for interviews & other special content.
• Manage community helpdesk for all forms of queries or issues in a timely manner.

In-App Campaign

• Plans and execute in-app campaigns (includes campaign’s brief, budget allocation, generating the campaign in our platform, liaise with ops to live campaign in the app).
• Monitor campaigns via platform’s dashboard (filter through, approve, view draft, provide feedback, verify KOLs).
• Provide appropriate reporting, evaluation and optimization of all digital advertising initiatives.

External Ad Campaign

• Manage and review ad request by SP team & allocate budget accordingly for ad campaigns.
• Ad copywriting and ideation with designers for creatives.
• Liaise with ops team to live the ad on its respective platforms.

Partnership Activation

• Identify potential brand partners as well as collaborators for community and business opportunities.
• Approach and form long term partnership relation with different merchant/vendor/brands.