Social Media Marketing Specialist
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Company Description
Up Tree Marketing Sdn Bhd was founded by Bryan Low in 2009, leveraging his digital marketing expertise to establish a magazine company in the Klang Valley. The company later transitioned into online marketing, aiding entrepreneurs and corporates in digitalizing their businesses. With over 500 clients annually, we offer comprehensive services such as Facebook Marketing, Google, SEO, SEM, and Website Development.
Role Description
• Create social media content plans aligned with the company’s brand identity.
• Execute and analyze digital campaigns in line with marketing strategies.
• Craft engaging content across all social media platforms.
• Manage a high volume of daily social media posts.
• Communicate with clients to propose monthly content and strategy planning.
• Oversee and grow social media platforms such as Facebook, TikTok, Google, Xiao Hong Shu, and YouTube.
• Conduct market research and analyze social media trends to identify new marketing opportunities.
• Develop marketing, advertising, and lead generation strategies to increase followers and evaluate their effectiveness.
• Prepare monthly reports on social media marketing efforts.
• Provide recommendations for optimizing the social media marketing strategy.
• Stay updated on emerging trends and best practices in social media.
• Assist with other marketing-related tasks as required.
Qualifications
- Social Media Marketing and Digital Marketing skills
- Web Analytics and Online Marketing expertise
- Strong communication skills
- Experience in creating and implementing marketing strategies
- Knowledge of SEO and SEM techniques
- Analytical and problem-solving abilities
- Ability to work independently and collaboratively
- Bachelor's degree in Marketing, Communications, or related field
