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- Website Design & Development:
- Design, develop, maintain, and optimise a high-performance, responsive, and user-friendly website using WordPress and Webflow.
- Collaborate with the marketing and product teams to ensure website design and functionality align with the company’s branding and user experience standards.
- Create and implement landing pages, microsites, and other web elements to support marketing campaigns.
- SEO Implementation:
- Implement SEO practices to improve the website's search engine ranking and online visibility.
- Optimise site architecture, URL structures, metadata, and on-page elements to align with SEO best practices.
- Conduct occasional SEO audits and assist in resolving technical SEO issues such as broken links, crawl errors, and site structure problems.
- Performance Optimisation:
- Enhance website speed and performance by optimising images, scripts, and server configurations to improve loading times and responsiveness.
- Ensure mobile-friendliness and cross-browser compatibility, providing a seamless user experience across all devices and browsers.
- Monitor and improve performance metrics using tools such as Google Analytics, Google Search Console, and Microsoft Clarity, implementing data-driven improvements.
- Collaboration & Communication:
- Work closely with the marketing team to align technical development with SEO objectives and overall marketing goals.
- Provide technical support and insights to the marketing team, ensuring that all website updates and content are SEO-friendly.
- Stay updated with the latest trends in web development to continuously enhance our website's functionality and visibility.
- Security & Compliance:
- Implement best practices for website security, ensuring compliance with relevant data protection regulations.
- Regularly update and maintain web applications to protect against vulnerabilities, ensuring a secure online environment for users.
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