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- Develop, manage and monitor contents on social media and help to create marketing contents for social media outreach purposes and in campaign micro sites and social applications (e.g. Facebook, Google+, Twitter, Instagram, LINE, Linkedin, YouTube, Pinterest and etc.)
- Improve, implement or update social media posting channels pertaining to present promotions/ events, photo galleries, comments, etc.
- Monitor, evaluate, research and administer social media tools on a daily basis and generate reports and analytics
- Provide analysis and recommendations when campaign or promotional strategies are reviewed
- Analysing results, customer’s need and wants, market conditions and competitor’s data in all social media channel
- Implementing new strategies to drive physical or online traffic to the outlet/ brand’s website, Facebook, blogs, etc
- Dealing with general internal and external feedback or correspondence promptly
- Be up-to-date with social media trends and development, and to identify and analyse competitor advertising methods and strategies
- Knowledgeable about Social Media platforms and tools and possess a clear understanding on how Social Media value adds to a business/brand
- Have the entrepreneurial in your approach and savvy value-added thinker
- Industry knowledge: Web 2.0 and social media related platforms, technologies, applications, development and challenges
- Ability to work independently and under pressure with high degree of confidentiality
- Strong understanding of current online marketing concepts, strategies and best practises
- Energetic, digital savvy and in tune with a wide variety of social media activities and opportunities (ie: Facebook, Instagram, Google, Youtube, WeChat, etc)
- Possess knowledge of social media tools (ie: SEO, SEM, etc)
- EPF
- SOCSO
- EIS
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