Marketing Executive

Role Summary

To support the sales and growth of the company by assisting in the execution of product marketing campaigns and contributing to the event and tradeshow strategy. The role involves focusing on both product marketing, working closely with product management to understand product positioning and target customers, as well as event marketing, identifying key events, and supporting successful participation and communication.

Job Description

Key responsibilities:

• Assist in collaborating with product management to understand product positioning, target customers, and value proposition.
• Support the development and execution of go-to-market strategies and plans, including product launches and campaigns.
• Help create marketing materials with compelling product messaging, value propositions, and positioning that resonates with target customers.
• Assist in identifying key events and contribute to the successful execution of participation, including pre- and post-show communication and attendance.
• Help measure and track the performance and ROI of marketing campaigns, using data to make informed decisions.

Qualifications/ Requirements

1. Bachelor’s degree/Diploma in marketing, business, or a related field.
2. Experience in product and event marketing, with involvement in product launches and events being advantageous.
3. Strong communication and interpersonal skills, with the ability to work effectively within cross-functional teams.
4. Good organizational and project management skills, with the ability to assist in tracking and reporting on campaign and event performance.
5. Experience in graphic design and digital marketing, with the ability to create visually appealing marketing materials