Marketing Manager
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Why Valvoline Global Operations?
Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil. As an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we continue to invest strategically and expand globally, driving unparalleled product innovation and sustainable business solutions.
Our corporate values of care, integrity, passion, unified, and excellence shape everything we do. Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve great.
When you join Valvoline Global, you join a culture that is committed to: treating all people with care, operating with integrity, striving for excellence in everything we do, showing passion about delivering on our commitments, and being unified in all our enterprise endeavors.
Position Overview
We are seeking an experienced and driven Marketing Manager to lead our marketing efforts in Malaysia. This full-time role is a key position within our regional marketing team, reporting to the Asia Marketing Manager, and working closely with sales & regional brand equity teams. As the primary liaison between marketing and sales for Malaysia, the Marketing Manager will have full ownership of local marketing initiatives and play a pivotal role in achieving the company’s growth targets in the region. This position offers the opportunity to plan and execute digital and traditional marketing strategies, with a focus on increasing brand awareness, customer engagement, and market share. This role also includes new product launch planning and execution, quarterly marketing planning and budgeting, tracking results and event management. This position encompasses both ATL & BTL marketing responsibilities.
Key Responsibilities
- Digital Marketing Strategy: Execute tailored digital marketing strategies for the Malaysian market, with a focus on increasing brand awareness, engagement, and lead generation.
- Social Media Management: Oversee the activities of external social media agencies, establish key performance indicators (KPIs), and monitor campaign performance to provide actionable insights and recommendations. Leverage local influencers and community groups to expand the reach of campaigns.
- On-Ground Marketing Campaigns: Plan and execute on-ground marketing events such as participating in tradeshows, community engagements, and product launch across Malaysia. Ensure alignment of all campaigns with broader marketing goals, brand strategy, and product launches.
- Budgeting & Performance Reporting: Manage marketing budgets and track ROI, KPIs, and overall performance. Regularly present insights and results to key stakeholders.
- Vendor Management: Identify, negotiate, and onboard local vendors such as agencies, and event organizers to support marketing campaigns.
Qualifications
- Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree (MBA or related) is preferred.
- 3-7 years of experience in digital and traditional marketing, with a focus on the Malaysia market.
- Proven track record of collaborating effectively with sales teams and other cross functional teams.
- In-depth knowledge of Malaysian market dynamics, cultural nuances, and consumer behaviour.
- Strong project management skills with the ability to oversee multiple projects simultaneously.
- Excellent communication, negotiation, and interpersonal skills, fluency in both English and Malay, both written and verbal.
- Results-oriented mindset with the ability to work effectively in a fast-paced environment.
- Comfortable working with remote, international teams.
- Highly adaptable and capable of working autonomously in a startup-like environment.
Valvoline Global provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.
The Company has put a process in place to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email [email protected] to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.