Marketing Assistant

The Person

A bright and enthusiastic individual seeking to gain insight into the marketing function of an industrial safety and protection company. In this role you will provide valuable administrative and marketing support to a small and very dynamic team and will be comfortable carrying out tasks individually and as a team. There will also be opportunities to carry out specific projects for the right person. A confident communicator, you will be happy to liaise with principals andsuppliers and will use your creativity to help with marketing activities. A passion for industrial safety awareness would be a distinct advantage, in addition to passion for learning about business and how to execute marketing plans.

The Job

Sourcing and Introducing New Products to Market

• Pricing SOS
• Research and study/analysis in product and market relevancy

  Generate Sales Lead

  • Formulate marketing programs – market penetration and segmentation
  • Strategic planning

    Advertising and Promotion

    • Brand management – strategic management in brand credibility and image establishment
    • Joint promotion with principals (e.g., 3M, Dynabrade)
    • Other promotions – exhibitions and promotions to stimulate sales through salesmen and dealers

      Research and Information

      • Build and maintain data – market needs and trends, customer profiles (e.g., existing customer groups by industry or application)
      • Competitors' data
      • Product information (e.g., catalogs to be distributed)

        Budgeting (Sales and Advertising and Promotion)

        • Product catalogs and brochures for all sales groups
        • Exhibitions – samples to be distributed, door gifts, handouts, booth setting, etc.
        • Promotion expenses

          Networking

          • Distribution network / new dealer channels
          • Public relations

            Training

            • Coordinate or arrange in-house training (e.g., product training)
            • Conduct various training sessions for others

              Updating Price Pages

              • Maintain and update price pages
              • Maintain and update prices in the system

                Digital Marketing

                • Search Engine Optimization (SEO) – Assist in optimizing online content to improve its visibility in search engine results (keyword research, on-page optimization, backlink building)
                • Social Media Marketing – Utilize platforms like Facebook, Twitter, Instagram, LinkedIn to connect with the audience, build brand awareness, and promote products/services. Create and share content, work on online promotions and social media strategies.

• Possess at least a Diploma in Marketing or equivalent.
• Preferably with 2 years of relevant experience in Marketing; however, fresh graduates are also encouraged to apply as relevant training will be provided.
• Able to start immediately would be an advantage.
• Enjoys an entrepreneurial, fast-paced work environment.
• Excellent communication skills (written, verbal, and interpersonal).
• Creative with the ability to work on own initiative and meet deadlines.
• Strong attention to detail.

• EPF/SOCSO
• Annual leave