Growth and Marketing Associate/Senior Associate

About the Job :

As the Growth and Marketing Associate/Senior Associate, you will lead the development and execution of marketing campaigns that engage target audiences through traditional media and in-person interactions. Your role will involve assessing audience engagement and crafting effective strategies to enhance brand awareness and drive sales. You will oversee initiatives that build strong relationships with customers in their everyday environments, fostering brand loyalty.

Key Responsibilities :

• Develop a good understanding of local customer behavior and needs.
• Create, execute, and manage growth strategies aimed at driving user acquisition, retention, and revenue
• Develop both online and offline marketing campaigns to contribute to growth.
• Collaborate with Growth Manager and cross-functional teams (Marketing, Sales, Product, etc.) to implement growth initiatives.
• Take ownership of prioritized campaigns and initiatives and execute them to excellent quality
• Discover growth opportunities in the business and customer metrics by exploring business data, transaction data, customer activity within our data warehouse and actual customer insights
• Execute a single or a combination of multiple initiatives (e.g. content/communication, vouchers/promotion, value prop changes, campaign experiments)
• Present insights from initiatives, experiments and campaigns to senior management to drive business and strategic decision-making on prioritization

Requirements :

• Bachelor’s degree in marketing, business, or a related field.
• 1-3 years experience in offline and online marketing or growth roles, with a focus on campaign development and execution
• Excellent creative thinking and problem-solving abilities.
• Solid data analytical skills
• Outstanding communication skills.
• Knowledge of online and traditional marketing channels
• Can do attitude and growth mindset.