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- Develop & Implement Social Strategies: Create and execute social media plans that align with Kafen’s brand identity and business goals, with a focus on increasing brand awareness and engagement.
- Content Creation & Management:
- Design a content calendar that showcases our products, beauty tips, and brand stories.
- Generate engaging content, including posts, stories, videos, and reels, to captivate and grow our audience.
- Manage and curate visual content that embodies Kafen’s aesthetic and appeals to our target market.
- Community Engagement:
- Actively engage with followers, respond to comments and messages, and foster a positive online community.
- Collaborate with beauty influencers and brand ambassadors to amplify our reach.
- Performance Tracking & Reporting:
- Monitor and analyze social media metrics to gauge content effectiveness and campaign success.
- Prepare regular reports with insights and actionable recommendations for growth.
- Market Research & Trend Analysis:
- Stay up-to-date with social media trends, beauty industry news, and competitor activities to keep Kafen ahead of the curve.
- Identify opportunities to leverage new platforms or content formats.
- Must be Malay and proficient in speaking Chinese.
- Proven experience in social media management, preferably in the beauty or lifestyle industry.
- Strong visual and creative skills with a keen eye for design and aesthetics.
- Proficiency in using social media platforms (Instagram, TikTok, Facebook, etc.) and understanding of each platform’s best practices.
- Excellent written and verbal communication skills in both Malay and Chinese.
- Ability to analyze data and adapt strategies for optimal performance.
- Familiarity with photo and video editing tools is a plus.
- Be part of a creative and supportive team passionate about beauty and innovation.
- Work in a dynamic environment where your ideas and creativity are celebrated.
- Opportunity to shape the digital voice of a growing beauty brand.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-kolhub-job-social-media-specialist]
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