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Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly Creating content which will catch maximum customer interest Writing and reviewing content for websites, social media pages and public communications Optimize Search Engine Optimization driven content and increase the site traffic Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material Measuring and monitoring company website and social media traffic statistics Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels Ensure that the content is compliant with the copyright and data protection laws Maintain consistency in content and ensure alignment with the brand history and plans Identify customers needs in relation to the company and write content to cater those needs Update the website, social media and content pages periodically Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership
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