GENERAL MANAGER MEDIA MARKETING

Job description The General Manager will be responsible for overseeing the overall operations of the Media Marketing department. This role requires a strategic thinker with extensive experience in media, marketing, and brand management. The General Manager will lead a team of professionals to develop and implement effective marketing strategies that align with the company’s goals and objectives. 1) Leadership and Management: · Provide visionary leadership to the Media Marketing team. · Develop and implement strategic plans to achieve the company’s marketing objectives. · Foster a collaborative and high-performance work environment. · Mentor and develop team members, promoting professional growth and career development. 2) Brand Management: · Oversee the development and execution of branding strategies. · Ensure consistent brand messaging across all media platforms. · Monitor market trends and competitor activities to identify opportunities for brand enhancement. 3) Media Relations: · Build and maintain strong relationships with media outlets. · Develop and manage media campaigns to promote the company and its offerings. · Handle media inquiries and act as the company’s spokesperson when necessary. 4) Marketing Strategy: · Develop and implement comprehensive marketing plans to drive brand awareness and engagement. · Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly. · Collaborate with other departments to ensure alignment of marketing initiatives with overall business goals. 5) Social Media Management: · Oversee the development and execution of social media strategies. · Ensure a strong and engaging presence on all relevant social media platforms. · Monitor social media trends and adjust strategies to maximize engagement and reach. 6) Budget Management: · Develop and manage the department’s budget. · Ensure cost-effective allocation of resources to achieve marketing objectives. · Monitor and report on the financial performance of marketing initiatives.