Social Media Content Creator

The Social Media Content Specialist is a key player in crafting and executing our brand’s online presence, focusing on delivering engaging and visually appealing content across platforms like Facebook, Instagram, Twitter, and TikTok. This role is responsible for building community connections by creating and sharing posts that align with our brand’s commitment to education, growth, and community engagement. With a well-structured posting calendar, the specialist ensures consistent and timely content that aligns with peak engagement periods, maximizing reach and impact. Interaction with our online community is essential, as responding to comments, direct messages, and inquiries fosters brand trust and loyalty. In addition to daily engagement, the Social Media Content Specialist tracks key performance metrics across platforms, using data insights to refine content strategies. By staying current with trends and competitor activities, the specialist ensures our content remains relevant, impactful, and aligned with audience interests. This role requires strong visual and written communication skills, familiarity with analytics tools, and a knack for adapting content to trends and audience preferences. Working closely with the marketing and creative teams, the Social Media Content Specialist ensures cohesive branding and quality standards are consistently met across all channels.