Public Relations Officer

Public Relations Officer (PRO) - Job Description Job Title: Public Relations Officer (PRO) Department: Public Relations / Communications Reports To: Public Relations Manager / Communications Director Job Summary: The Public Relations Officer is responsible for managing the public image and reputation of the company. This role involves developing communication strategies to create a positive brand image, maintaining media relations, managing public-facing communications, and addressing any potential issues that could impact the company’s reputation. The PRO works closely with the marketing, communications, and customer service teams to ensure cohesive and consistent messaging. Key Responsibilities: 1. Media Relations o Build and maintain relationships with media outlets, journalists, and influencers. o Prepare press releases, media kits, and press materials. o Coordinate press conferences, interviews, and media inquiries. 2. Crisis Management o Develop strategies for managing negative publicity or PR crises. o Act as a spokesperson for the company during crisis situations, ensuring accurate and timely responses. 3. Content Creation and Distribution o Draft and edit press releases, articles, speeches, and presentations. o Manage the distribution of news and content through various channels, including social media, blogs, and industry publications. 4. Event Management o Organize and oversee company-sponsored events, including product launches, exhibitions, and press events. o Collaborate with the events team to ensure smooth event logistics and impactful brand representation. 5. Brand and Image Management