Marketing Executive

Key Responsibilities: - Develop and execute marketing campaigns across digital, social media, traditional, and offline platforms to drive revenue and increase brand awareness. - Conduct market research to identify consumer trends, competitor activities, and new market opportunities. - Collaborate with the marketing team to create compelling marketing materials, including brochures, advertisements, promotional videos, and social media content. - To manage and ensure the success of marketing activities across offline, digital, and e-commerce channels. - Analyze campaign performance and KPIs to measure effectiveness and optimize future campaigns. - Coordinate with external agencies and vendors to execute marketing initiatives within budget and timeline constraints. - Assist in budget planning and expense monitoring. - Collaborate with the sales team to develop strategic sales and marketing initiatives. - Assist in organizing and attending marketing events. - Continuously assess and report on campaign results, implementing improvements as necessary. Skills and Qualifications: - Minimum Diploma or Bachelor’s degree in Marketing, Mass Communication, or a related field. - At least 2 years of work experience in a marketing role. - Strong written and verbal communication skills in English; fluency in Mandarin is preferred. - Proficiency in Microsoft Office; familiarity with social media and digital marketing platforms. - Strong team player with excellent communication and interpersonal skills. - Creative and resourceful with strong networking abilities. - Good organizational and time management skills, with the ability to multitask and prioritize in a fast-paced environment. - Willingness to work long or irregular hours for events. - Owns transport and is willing to travel as needed.