Marketing Executive

We are looking for a creative and dynamic Marketing Executive to join our team. The ideal candidate will be responsible for managing our digital presence across various platforms, including our website, Instagram, Facebook, Little Red Book (Xiaohongshu), and TikTok. You will play a key role in planning and executing marketing campaigns, creating engaging content, and driving brand awareness. Key Responsibilities: 1. Social Media Management Develop and implement social media strategies to increase brand visibility and engagement. Manage and update content on Instagram, Facebook, Little Red Book, and TikTok. Create, curate, and schedule engaging content, including posts, stories, reels, and videos. Monitor and respond to comments, messages, and interactions promptly to maintain positive engagement. Analyze social media metrics and performance, providing insights and recommendations for improvement. 2. Website Management Regularly update and maintain the company website, ensuring content is fresh, accurate, and aligned with brand messaging. Work with the design and development teams to improve user experience (UX) and interface (UI). Implement SEO strategies to improve website ranking and traffic. Track website analytics and prepare regular performance reports. 3. Content Creation Plan and create high-quality, visually appealing content that resonates with our target audience. Write engaging captions, blogs, and promotional content. Collaborate with the design team to create graphics, videos, and other multimedia content. 4. Campaign Planning & Execution Plan and execute digital marketing campaigns to promote products, events, and brand initiatives. Coordinate paid advertising campaigns on social media platforms and other digital channels. Monitor campaign performance and adjust strategies to achieve marketing goals. 5. Brand Development Develop a consistent brand voice across all digital platforms. Engage with influencers and brand ambassadors to build partnerships and enhance brand visibility. Keep up with the latest trends, platforms, and best practices in digital marketing.