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Job Specification: • Develop and implement comprehensive marketing strategies to promote residential and commercial properties. • Identify target markets and create tailored marketing campaigns to reach these segments. • Collaborate with the sales team to align marketing efforts with sales goals and objectives. • Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. • Analyze market data to identify opportunities for new marketing initiatives and improvements to existing strategies. • Prepare and present market analysis reports to senior management. • Plan, execute, and manage marketing campaigns across various channels, including digital, print, social media, and events. • Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to maximize effectiveness. • Ensure all marketing materials and campaigns are in line with brand guidelines and company standards. • Create compelling marketing content, including brochures, flyers, advertisements, social media posts, and website content. • Coordinate with designers, photographers, and other creative professionals to produce high-quality marketing materials. • Manage the company's online presence, ensuring the website and social media channels are regularly updated with fresh content. • Build and maintain relationships with potential buyers, investors, real estate agents, and other stakeholders. • Organize and participate in promotional events, such as property launches, open houses, and trade shows. • Provide exceptional customer service to enhance the company's reputation and foster long-term client relationships.
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