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Job Responsibilities: Graphic Design: • Conceptualize and design visually appealing materials for both digital and print, including advertisements, brochures, social media graphics, website elements, and other marketing collateral. • Ensure brand consistency across all design projects and maintain a visually cohesive identity. • Collaborate with the marketing team to understand design requirements for different campaigns and initiatives. • Stay updated on design trends, tools, and techniques to bring fresh and innovative ideas to the table. Digital Marketing: • Develop and execute digital marketing strategies to increase online visibility, drive traffic, and generate leads. • Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels. • Conduct market research to identify trends, target audiences, and competitor activities. • Create and curate engaging content for social media platforms, ensuring alignment with overall marketing goals. • Monitor and analyze key performance indicators (KPIs), providing insights and recommendations for continuous improvement. • Collaborate with cross-functional teams, including content creators and developers, to ensure a holistic approach to marketing campaigns.
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