Creative Designer

About Vertical Institute

Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, providing cutting-edge courses to individuals eager to upskill and stay relevant in today’s rapidly changing world. We specialize in teaching in-demand skills and building the next generation of changemakers and inventors through our world-class tech courses in data analytics, AI, cybersecurity, UX/UI, and beyond.

Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).

We are seeking a skilled Creative Designer to join our team and play a key role in developing visually compelling content for both paid and organic social media marketing. This position involves close collaboration with the design and marketing teams to create high-impact visual assets that resonate with our audience and strengthen our brand presence across digital platforms.

Key Responsibilities

• Design high-quality assets for a variety of paid and organic marketing initiatives, including promotional materials, social media graphics, website visuals, email campaigns, and print collateral.
• Develop and refine creative content for paid ad campaigns across social media platforms (e.g., Facebook, Instagram, LinkedIn) to maximize engagement and conversion rates.
• Ensure all marketing’s creative content aligns with Vertical Institute’s brand guidelines and maintains a consistent visual identity.
• Collaborate with design and marketing teams to support advertising and social media goals, creating compelling assets that cater to target audiences and marketing objectives.
• Design visual elements such as icons, typography, and illustrations for digital campaigns, ensuring they are adaptable for various formats and platforms.
• Stay current with design trends to continually enhance the aesthetic and effectiveness of our static visual content.
• Contribute to brand-building initiatives by developing design templates, brand kits, and visual frameworks for efficient content creation.
• Experiment with new design techniques and stay updated on the latest trends and best practices to continuously improve the visual impact of our brand materials.
• Manage multiple projects simultaneously, ensuring timely delivery and meeting project deadlines.

Requirements:

• Bachelor’s degree in Graphic Design, Advertising, Visual Communication, or related field.
• 3+ years of experience in graphic design, with a strong portfolio showcasing designs across social media, advertising, and digital platforms.
• Proficiency in industry-standard design software, including Figma, Adobe Illustrator, Photoshop, After Effects, Canva, or similar tools.
• Understanding of digital marketing principles and social media platforms, with experience creating effective static visuals and simple animated creatives for paid ads and organic social media.
• Strong knowledge of design principles, including typography, color theory, layout, and composition.
• Experience in brand design and the ability to implement cohesive visual guidelines across various channels
• Strong grasp of design fundamentals, including color theory, layout, typography, and composition, particularly for multi-platform adaptability.
• Excellent project management and organizational skills.
• Passionate about tech education and the mission of Vertical Institute.

What We Offer:

• Flexible work-from-home arrangement.
• Competitive salary.
• Opportunity to work in a fast-paced, dynamic, and innovative environment.
• A collaborative and inclusive work environment.
• Chance to make a meaningful impact on learners’ careers and lives.

Job Type: Full-time

Schedule:

• Monday to Friday

Supplemental Pay:

• 13th month salary

Experience:

• Graphic design: 3 years (Required)